Thomas Paar was one of the earliest publishers of Darjeeling postcards, and a longtime photographer with a grand studio in the middle of the hillstation.
Hotel advertising postcards played an important role in the rise of the medium; they are often found in guest rooms today too, ready to send home and market the establishment where a loved one is staying.
[Original German translated] Buy tea from Hagenbeck's Ceylon Tea.
The main driver of Sri Lanka’s economic growth during the colonial period was the tea industry.
An early "Greetings from" postcard of Darjeeling by its premiere early photographer Thomas Paar. Clare Harris in her excellent book Photography and Tibet (Reaktion, 2016) "deconstructs" the figure on the left, whom she correctly calls a 'poster boy'
A fourth card in Rossler’s 1897 lithographic series of Calcutta features a fakir, the male counterpoint to the nautch dancer. Above the fakir is his spiritual guide along lifelong wanderings, Lord Shiva.