This postcard is from the German Gruss Aus (Greetings from) tradition important to birth of postcards.
From an early "Greetings from" series by D.M. Macropolo & Co., a renowned Raj tobacconist with retail stores in Kolkata and Mumbai.
One of the earliest postcards of India, Calcutta, published by W. Rossler, a German or Austrian photographer in the city in 1897. Lithograph, Court sized, Printed in Austria. Undivided back.
Hotel advertising postcards played an important role in the rise of the medium; they are often found in guest rooms today too, ready to send home and market the establishment where a loved one is staying.
[Original German translated] Buy tea from Hagenbeck's Ceylon Tea.
The main driver of Sri Lanka’s economic growth during the colonial period was the tea industry.
An early "Greetings from" postcard of Darjeeling by its premiere early photographer Thomas Paar. Clare Harris in her excellent book Photography and Tibet (Reaktion, 2016) "deconstructs" the figure on the left, whom she correctly calls a 'poster boy'
A fourth card in Rossler’s 1897 lithographic series of Calcutta features a fakir, the male counterpoint to the nautch dancer. Above the fakir is his spiritual guide along lifelong wanderings, Lord Shiva.