This postcard is from the German Gruss Aus (Greetings from) tradition important to birth of postcards.
From an early "Greetings from" series by D.M. Macropolo & Co., a renowned Raj tobacconist with retail stores in Kolkata and Mumbai.
One of the earliest postcards of India, Calcutta, published by W. Rossler, a German or Austrian photographer in the city in 1897. Lithograph, Court sized, Printed in Austria. Undivided back.
This early postcard was published by the "Bazaar for the Suffering Child," a missionary group in Germany for domestic consumption and draws our attention to two features of early European postcards.
An early Greetings from Delhi postcard that seems to have been constructed from a number of other postcards given the way the titles appear on the images.
A later "Greetings from" postcard where the divided back, allowing people to write messages on the back of cards in addition to the address, allowed the publisher to put many more photographs of the place on the front.
An interesting postcard from many angles. It is an early advertising card for a cinema in Pune, part of a series published by the proprietor A.C.
Kalighat - Burning Ghat - Nautch Girl - Kali
One of the earliest "Greetings from Calcutta" postcards, by the German or Austrian photographer Werner Roessler who was based in the city and had the lithographic card printed in Austria from his
One can only marvel at the early "Greetings from" postcard, the way five photographs are woven into one image with the help of plant motifs, in this case tree branches but often palm trees for Indian images.