Ganeshkind Avenue, Poona

Published for the Scottish Mission Industries, Pune, this card is a reminder that many Tuck India cards were sponsored by local retailers. They can also be hard to date – this is a collotype, branded a "Carbonette" and could be pre-1905, or from around 1915 when others of this type were run and printed in England. The branding of different printing types – Oilette, PhotoGravure, Carbonette, Art Collotype, Enamelled Sepia, Phototype and many more – speaks to the importance of fashion, novelty and advertising in the birth and growth of the postcard epidemic, as publishers tried to out do each other - and themselves - with new kinds to appeal to fickle consumers and collectors.