Too hot to write this week, the sun has dried up all the ink.

Too hot to write this week, the sun has dried up all the ink.

c. 1908
13.60x
8.90cm

Moorli Dhur & Sons, at Ambala, a railway junction 130 miles away from Lahore, dominated the Punjab postcard market by 1910. Perhaps because of its distribution clout, it published a humorous series on different aspects of life for colonial foot soldiers under the Raj, with much appeal probably to army and lower echelon workers. Being out of money for alcohol seems to have had much resonance, as does complaining about the heat as an excuse not to send a postcard.