Hindustan Nawab and his family (17th Century)

Hindustan Nawab and his family (17th Century)

ca. 1900
13.80x
8.95cm

Many of the earliest postcards were actually advertising cards, given the expense of producing lithographic cards like this French view of a 17th century Nawab and son. The woman in the back holds a nautch girl's pose. Byla, the publisher, used the card to advertise its exclusive branded extract, made from cow muscles, and used in the treatment of anemia, neurasthenia (an ill-defined medical condition characterized by lassitude, fatigue, headache, and irritability) and all consumptive diseases (like tuberculosis) – this as part of a larger series on the History of Fashion.

[Original French] Histoire Du Costume Hindoustan. Nabob sa familie (XVII Siecle)