This postcard is likely based on a portrait by Johnston & Hoffmann of 22 Chowringhee [also Chourangi] Road, Kolkata, one of the most storied photographic firms in British India.
Note the diagonal leading the eye into a rich scene, the figures in the corners of the frame, the tethered cow on the left, the pots in the coals, the vibrancy of this human space under a hoisted banner.
Early postcards from the Malabar coast seem to be relatively rare. In the message below, "Dusk" seems to be a dog.
[Verso] "6-5-20. Aren't they smartly pretty? I expect Dusk would like to bite this calf don't you?
An advertising postcard celebrating the Independence struggle and the poet Sarojini Naidu, who the Turkish poet Halide Edib, then on a visit to India, described in her book Inside India (1938, p. 44):
"Sarojini is a poet.