One can see the rapid transformation of the postcard from a time when messages where only allowed on the front, as in this card.
Clifton & Co.
This postcard was sent from Calcutta in April 1905 to Mr. H.G. Squier, "Actg. [Acting?] P. M. [Postmaster?], Manila, P.I. [Philippine Islands]": "4/28/05 Leave today overland by rail to Bombay. Lytton [sp?]."
This unnamed Rajah was a popular postcard subject, in color and black and white. Note how well the image was colorized during the half-tone printing process which had just started to become more widely used for postcards based on photographs.
This tomb to one of the most revered of Muslim religious teachers in Gujarat was completed in the late 15th century.
Clifton & Co., the first big Bobby-based publisher had numerous versions of this card. This keyhole-style view – a briefly popular postcard type – works well with the curve of what is now Marine Drive opening out towards the waters of Back Bay.
Postmarked Seapost Office [Bombay] April 1906, received in Manchester April 28, and addressed to Miss. L. Swill [sp?] in Manchester, England with this note on the front: "What price this for a couple."
An almost technicolor-blue tinted collotype. The bund or dam at Pune was one of the most postcarded views from the city. Built by Sir Jamsetjee Jeetbhoy, a Bombay philanthropist, cotton and opium merchant, it was completed in 1869.
A striking collotype published in many versions by Clifton & Co. The Arhai-Din-Ka-Jhopra was built in the 13th century by the first Muslim Sultan in India, Qutb-ud-Din Aibak, and before him by Abu Bar of Herat, Afghanistan.
Bullocks that ferried water were called "water bullocks." This colored image by Clifton & Company, one of the earliest mass publishers of postcards in Mumbai (Bombay) was fairly popular, perhaps because of its rich colors.