Nestle, founded in 1867, claims on its website that its relationship with India started in 1912. Cards like this from approximately 1900 are evidence that the roots of this relationship extend back earlier. The 20th Punjab Regiment had just fought during the massive North West Frontier uprisings of 1897–98 on the British-Indian border with Afghanistan; it had also been present at the conquest of the Khyber Pass in 1878. Another postcard advertising Nestle’s Condensed Milk postmarked Dec. 21, 1900 features the 3rd Madras Light Cavalry. These (expensive) lithographic cards celebrating colonial military activities were used to advertise a company's products globally and associate a brand with these military successes.
Nestle's Swiss Milk 20th Punjab Infantry